Best Lip Plumpers

After the sharp looks of the '60s, eyeliner took a slightly more natural turn. In the 1970s , mod black liquid liner was replaced with softer browns and smudgier styles. Long, bold lashes were still very much in fash


What impressed us most was how well it lasted, with minimal creasing and fading throughout the day. It gave the under-eye area a smooth, even, and brighter look. We also appreciated that it layered well and played nicely with our foundation and skincare products; we never experienced pilling when testing this


The drugstore is home to tons of great mascaras, but none have impressed us more than this one from Maybelline. This is the drugstore mascara that doesn't leave my makeup games story guide|https://makeupinsight.com/ rotation; it's that good. The long, narrow brush allows you to target hard-to-reach lashes while separating and coating them evenly in the formula. It creates a healthy dose of volume, but lengthening and lifting is where this pick showcases its true magic. After two coats, your lashes will look full, long, and perfectly fanned out. And once it dries, it doesn’t smudge or fl


Caitlyn Martyn , former associate editor, with oily skin (not shown): "The applicator tip is small and pointed, so it's best the perfect shape for those delicate hollow areas around the eyes. I felt like one dot over my dark circles or a blemish was all I needed. It's very pigmented but in the best w


If you’ve found yourself on a quest for fuller lips , we see you. While lip shapes come in all sizes and volume levels, there’s nothing wrong with wanting to plump them up a bit when you feel like it. Yes, filler injectables can boost the size and shape of your lips and last longer than makeup, but filler is expensive and can be painful. Lip plumpers, on the other hand, are typically pain-free, MUCH less expensive, and can create that little extra oomph you’re after. But which ones really do the


It’s rare to find anything under $10 these days, and this high-performance, drugstore mascara is one of them. The tubing formula, made with jojoba oil to nourish lashes, comes in three shades: soft black, pitch black, and deep brown (so if you like more subtle hues, there are options). Our tester found it ideal for anyone with short, fine lashes looking for length and clean separation, thanks to a comb that grabs even the tiniest hairs. She was able to build it up smoothly with two to three coats and zero clu


Our tester loved how it made her lashes look, but she was even more impressed by its waterproof formula. It remained completely intact, even after withstanding a facial and a workout. Perhaps the best part was that it was significantly easier to remove than most waterproof formulas we tried—a few swipes with micellar water got the job d


With brown mascara trending on TikTok in 2025 and chocolate being the "it" color of fall, we’re all for trying this trend. Our tester loved the brown shade of this tubing mascara, noting it was clearly brown, but not too light on her dark lashes. She also appreciated how smoothly the lightweight formula applied, creating a super-defined look. Expect lift and length, rather than curl and volume, she shares. The tapered, dense brush performs nicely, coating the lower lashline without leaving any smud

The ultimate red-brown shade for my skin tone is one of Revlon's iconic shades: Rumberry. Its creamy texture glides on like a dream, and the classic pointed lipstick tip makes it easy to get color into even the narrowest corners of your lips. Rumberry is a go-to hue for a night out, given its bolder color pay


For a true brown shade with a touch of shimmer, Coffee Bean by Revlon is a fabulous choice (not to mention a '90s classic). Despite the pearlescent finish, I love how this lipstick feels subtle enough for daytime, but still playful enough for nightt


Our best overall pick is the Haus Labs by Lady Gaga Triclone Skin Tech Concealer , available in 31 shades. It offers coverage that corrects and conceals while depuffing and brightening uneven skin texture. For a drugstore concealer, consider the L'Oréal Paris Infallible Full Wear Concealer , a full-coverage formula with impressive staying power—lasting nearly 12 ho


The wand has a diamond-shaped applicator with a pointed tip, which helps place the product precisely in the inner corners of the eyes and creases of the nose. Once dry, we were impressed by how well the formula wore—we didn’t experience much creasing or fading throughout the day. While there are 18 shades available, we feel like the range is lacking options for those with fair and deep skin tones and people with cool underto


Katie, tester with dry skin (not shown): "This is the best concealer in the history of concealers, and I'm mad at myself for not trying it sooner. It's everything I want in a concealer—creamy, blendable, buildable, long-lasting, full coverage, brightening, and smoothi


This was my favorite gloss to wear; I loved the texture and the way it looked on my lips. It creates a pleasant cooling sensation, and the formula is noticeably thicker than the others I tested. While I didn’t clock any significant differences in the volume of my lips, the formula creates the illusion of fuller lips by smoothing lip lines and texture. I also loved that it added a pretty wash of color to bare lips and layered nicely over lipstick. While this might not be ideal for people who prefer super lightweight formulas, it’s a great choice for those who love a rich consistency. Hot tip: To make the most out of its blurring capabilities, use a lip scrub beforeh