Best Mascaras

Here's when we started getting into cat-eye territory. Postwar beauty was all about femininity, and that included using black pencil to create an alluring almond shape around the eyes. Multiple colors of eyeliner were available at the time: brown, gray, purple, blue, green. But black remained the most en vogue and was often paired with a light lip à la Brigitte Bar


After the sharp looks of the '60s, eyeliner took a slightly more natural turn. In the 1970s , mod black liquid liner was replaced with softer browns and smudgier styles. Long, bold lashes were still very much in fash


Few makeup items are as versatile as concealer . Whether you’re looking to brighten your under-eyes , cover breakouts and discoloration , or highlight and sculpt your features, reaching for a great concealer is bound to get the job done. "Think of concealer as the body shaper for the face," says celebrity makeup Games money guide|https://makeupinsight.com/ artist Saisha Beecham . "It tucks away anything you may not want people to see publicly and highlights what you want to accentua


Hello, color! The '80s saw heavy, smudged eyeliner paired with pastel eye shadow and frosted lips. Sometimes the eyeliner was basic black, but often it was technicolor neon, just like the spandex. Bring back the '80s with some loud liquid eyeliner like Nyx's Vivid Brights Eyeli


Caitlyn Martyn, former associate editor: "The oversized brush (it’s literally huge) picks up loads of product and coats lashes in volume-boosting pigment without making a mess. Plus, it comes in three colors—black, brown, and cobalt blue—so there’s something in the lineup for every preferen


With so many options available from mascara brands promising to deliver, finding the very best ones has been no small feat. Byrdie editors (myself included) scoured the market for the most well-loved and popular mascaras before selecting more than 80 to test ourselves. We evaluated each one based on its application, wear, performance, overall look, and ease of removal . Those that impressed us the most appear on this list. Keep reading to discover our favorite mascaras for length, volume, separation, and m


Mia, tester with combination skin (not shown): "I was super impressed—it's a serum concealer, and usually these don't pack a ton of punch when it comes to coverage. I found that it covered my under-eye darkness, acne spots, and redness on my chee


Few beauty items are quite as personal as mascara, and several factors come into play when finding one you can’t put down. Lash type, desired look, and formulation all contribute to whether a mascara will suit your needs. However, according to makeup artist Nicole Bueno , all great mascaras should be buildable and resistant to flaking and smudging. As an editor who’s tested nearly 50 mascaras, I agree. The final look is a matter of preference, but performance is a nonnegotia


Our best overall pick is the Haus Labs by Lady Gaga Triclone Skin Tech Concealer , available in 31 shades. It offers coverage that corrects and conceals while depuffing and brightening uneven skin texture. For a drugstore concealer, consider the L'Oréal Paris Infallible Full Wear Concealer , a full-coverage formula with impressive staying power—lasting nearly 12 ho


Over the past 100 years, American eyeliner styles have evolved in the most fascinating way, and we've gathered photographic proof. Keep scrolling to see vintage photographs of eyeliner styles through the deca


Throughout our concealer testing journey, we found lots of formulas we love, but this one from Haus Labs stands out. It’s available in 31 shades that span from fair to deep in a variety of undertones . It has medium coverage that can be built up to effectively cover dark circles , blemishes, and dark spots , and a natural, slightly matte finish that looks smooth on the skin. The texture takes a bit of getting used to since it’s thick and a bit paste-like, but it was still blendable with our fingertips, a damp sponge , and a br


In the age of YouTube tutorials and Instagram makeup, the signature eyeliner style of our current decade has to be a graphic, precise cat eye . Liquid or gel eyeliner is usually used to execute this l


Upon application, I immediately noticed a burning sensation, which let me know that the results from this product were most likely going to be fabulous. I was right—this lip plumper certainly yields results, as long as you can handle the hot tingling. The good news? The more you apply this product, the less sensation you feel. Your lips adapt and get used to it over time. The biggest takeaway was that within less than 10 minutes, my lips were noticeably redder, and the plumping benefits were immediately noticea


Leave it to Lancôme to keep innovating in the mascara category; the brand has been creating top-tier mascaras for decades. Their newest addition to the line is this lengthening pick, featuring a long, narrow brush that's easy to control, making it ideal for targeting hard-to-reach lashes. When testing this one, I couldn't get over how seamlessly it applied; the brush combs the formula through the lashes without clumping them together, and helps give them a lift by getting so close to the lash line. One coat gave me gorgeous length and definition, while a second coat added just a hair more dr